Tuesday, November 12, 2013

allonsymiddleearth:

brennanat:

You know how people buy drinks for girls in bars? Why can’t people do that in book stores? Like if I’m looking at a novel in Barnes and Noble and some person walks up to me and strikes up a conversation and offers to buy the book for me there is a lot better chance of that working out in their favor

I’m going to reblog this until it’s a cultural norm.

Wednesday, June 5, 2013

Mulheres ignoradas na torcida brasileira

Porque está fechado no site do Valor, e essa merece ser aberta:

Por Angela Klinke

Ela é das antigas. Aos 65 anos, coloca a camisa grená (aquela com o São Jorge) e segue a pé para o Pacaembu. A policial feminina na entrada do estádio a cumprimenta pelo nome, enquanto confere, mais por hábito, se ela está mesmo inscrita na lista dos não pagantes. Claro que sim. Lá vai, então, com o boné ajeitado nos cabelos branquinhos para o setor verde, sentar-se na última fileira, aquela parcialmente coberta, ao lado de outros aposentados. Em mais de quatro décadas indo a estádios, ela sabe que há bem mais mulheres ocupando as arquibancadas nos últimos anos. Várias delas vão sozinhas. Outras carregam crianças.

A Copa das Confederações está aí, uma prévia para a “apoteose” de 2014. Mas até agora as mulheres não são protagonistas na torcida brasileira, pelo menos para os anunciantes e patrocinadores. Será que vão ficar relegadas ao papel das provedoras de petiscos no dia da partida ou ao de coadjuvantes carnudas para as cervejarias?

Num momento em que se questiona o legado da Copa do Mundo e a viabilidade econômica dos estádios, é pura miopia ignorar a importância da mulher para o futebol. Ou será que neste quesito ainda estamos na classificação “nicho de mercado”? A consultoria Pluri investigou o interesse das moçoilas pelo esporte no fim do ano passado. Entrevistou-as em seis capitais e descobriu que 62% delas gostam de futebol. Das 38% que não se interessam, metade estaria disposta a ir ao estádio como opção de entretenimento. Para isso exigem o básico, como qualquer cidadão: banheiros decentes, segurança e, de preferência, cobertura. Chuva, não, “please” (mas imagine uma ação de marketing com antifrizz para os fios úmidos e arrepiados…).

"A Europa já descobriu há muito tempo a importância das mulheres nos estádios. O clima muda de guerra para festa, elas inibem a violência", diz Fernando Ferreira, sócio da Pluri. "Além disso, elas consomem mais, no estádio e fora dele, chamam mais a atenção de patrocinadores e, fundamental, favorecem a formação de novos torcedores com o aumento natural da presença de crianças."

Veja só, pensar na torcida do futuro, quando o público mingua a cada campeonato, significa criar filhos e filhas engajados com o esporte além dos games da Fifa ou das camisas chiques dos times internacionais, como a do Barcelona. As torcedoras não são espectadoras passivas, acompanhantes de maridos ou namorados. Há uma geração de garotas buscando espaço nas escolinhas de futebol do país. Um contingente de moças que compra jogos nos canais fechados. Ou que encara as adversidades nos estádios. Elas estão sedentas para sentar na primeira fila.

Ferreira destaca a ação do clube gaúcho Internacional que “deixou os banheiros apresentáveis e colocou mais seguranças nas partidas”. Segundo ele, ao dar um toque mínimo de dignidade e civilização, a “participação das mulheres no programa de sócio torcedor subiu de 2% para 22%.” Melhor que dar florzinha pelo Dia Internacional das Mulheres, não é não?

Na Arena da Baixada, estádio do Atlético Paranaense que está sendo reformado para a Copa, destaca Ferreira, estão previstas 40 lojas e praça de alimentação, num “shopping acoplado”. Quem vai garantir o tráfego e as vendas nestas unidades? Os homens-caricatura que nem lavam as camisas de torcedor para manter o “suor da sorte”?

É um frescor ver que a novela “Sangue Bom”, da Rede Globo, tenha uma personagem cuja caracterização como torcedora fanática é seu principal atributo. A jovem Giane tem dois amores, um moço bonito e o Corinthians. Foge do estereótipo Maria-chuteira, que ninguém nega que exista, e que viabilizou __ dramaturgicamente, falando__ a participação de Neymar em “Amor à Vida”. Há mulheres que consomem jogadores, e muitas que consomem futebol.

Há quatro anos, portanto antes da Copa da África do Sul, a Enfoque, empresa de pesquisas de marketing, realizou um levantamento sobre o engajamento dos torcedores e detectou o crescente envolvimento das mulheres com o esporte. Os pesquisadores identificaram uma oportunidade de negócios e queriam despertar as equipes de marketing para isso. Mostraram que era a hora de se fazer ações inclusivas para o público feminino pensando em 2014. “De lá para cá, não vi grandes avanços. As empresas não captaram este potencial. A propaganda ainda não fala com a torcedora”, diz Zilda Knoploch, uma das coordenadoras do estudo.

O espinhoso cruzamento de cerveja com futebol, então, é ainda mais restritivo. Quando a mulher aparece, é para “embelezar” o cenário. Num filme que está no ar, em dia de jogo no estádio elas são as bonitonas da torcida espanhola que ficam na fila de trás dos moços, fazendo pano de fundo. “Os anunciantes temem incluir as mulheres e melindrar os homens. Ninguém quer se arriscar mesmo sendo elas responsáveis por 30% do consumo de cerveja hoje no país”, diz Ricardo Lordes, da agência Pátria. Ele é autor do livro “Olhar Feminino”, em que conta sua experiência criando peças publicitárias para consumidoras.

De qualquer forma, acredita Lordes, a comunicação das cervejarias tem ganhado contornos menos machistas. “As mulheres foram promovidas de picanha a figurantes”, ironiza. “Agora elas são as ‘colegas’ de bar”, completa Zilda. Não querem passar a bola pra gente. Tolinhos. A gente já chuta com as duas e cabeceia.



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Leia mais em:

http://www.valor.com.br/cultura/3149686/mulheres-ignoradas-na-torcida-brasileira#ixzz2VOmSZQO3

Saturday, October 20, 2012

We had many more interesting characters on screen in the 20s, 30s, 40s, 50s than we do now. And we really allowed women to embody all of the contradictions that make up a human being back then. They could be the femme fatale, and then turn around and be the mother, and then turn around and be the seductress, and then turn and be the saint. And we accepted that. They were complex human beings.

Now we really like to put people in boxes. (…) We tend not to write women as human beings. It’s cartoons, what we’re making now and that’s a shame.

biseinensenshi:

Paul Haggis about women in cinema, from the doc Miss Representation (around 27 minutes - the interview is background to beautiful clip of classic female characters in cinema). (via zilchica)

Haven’t seen the documentary, but offhand this quote is super problematic, because back in the day, representations of women of color were even poorer, more limited and more stereotypical than they are now. And homosexuality and interracial relationships could not be shown onscreen, thanks to the Motion Picture Production Code (1930-1968).

Absolutely! Of course there were millions of other problems in those days - even the same problems of female misrepresentation. 40s Hollywood was far from perfect.

The quote just got to me because it reveals something that even I, in all my feminist militance, never realized before: that female roles in cinema have become so limited and stereotyped compared to those classic movies.

I have felt bothered many times when watching chick flicks (which I love) how all those women have the same habits, attitudes and assumptions - there’s a lot of sutff that’s taken for granted by the American women I see in the movies that is completely foreign to me as a Brazilian. Dating rules - dates themselves (I’ve never been on a “date”, even though I have had relationships), the unnatural way people interact on dates, not farting in front of your husband (I know that’s not exclusive to Americans, but it’s never questioned, it’s considered obvious), how these women always wear heels, they are all EXACTLY the same and I don’t know a single woman who is like that or thinks like that.

Of course, I don’t know anyone like Gilda or Margo Channing, but you can’t deny they were much more interesting characters than today’s female movie characters, who aren’t real but are supposed to be seen as real, as someone you can relate to. I don’t think many women related to Margo Channing or Eve Harrington, but then, they weren’t trying to sell you something (well, at least not as directly).

Maybe that’s it - advertisers today are so uncreative they don’t know how to be subtle, or probably just don’t care anymore.

We had many more interesting characters on screen in the 20s, 30s, 40s, 50s than we do now. And we really allowed women to embody all of the contradictions that make up a human being back then. They could be the femme fatale, and then turn around and be the mother, and then turn around and be the seductress, and then turn and be the saint. And we accepted that. They were complex human beings.

Now we really like to put people in boxes. (…) We tend not to write women as human beings. It’s cartoons, what we’re making now and that’s a shame.

Paul Haggis about women in cinema, from the doc Miss Representation (around 27 minutes - the interview is background to beautiful clip of classic female characters in cinema).

More on the “supply and demand” myth that keeps women out of cinema: http://www.youtube.com/watch?v=Bo40Kwn1I-I&feature=share&list=PLnFnFSkDIervSMEkC8Htw1rdc6dox-1Gf

Tuesday, July 17, 2012 Sunday, May 20, 2012
abrokenfishbowl:

villa-kulla:

Reporter: I have a question to Robert and to Scarlett. Firstly to Robert, throughout Iron Man 1 and 2, Tony Stark started off as a very egotistical character but learns how to fight as a team. And so how did you approach this role, bearing in mind that kind of maturity as a human being when it comes to the Tony Stark character, and did you learn anything throughout the three movies that you made?
And to Scarlett, to get into shape for Black Widow did you have anything special to do in terms of the diet, like did you have to eat any specific food, or that sort of thing?
Scarlett: How come you get the really interesting existential question, and I get the like, “rabbit food” question?
The respect given to you if you’re a man in the entertainment business, and the respect given to you if you’re a woman in the entertainment business: all perfectly summed up in one idiotically thought out line of questioning.

fuck, that is the only thing they can think to ask her
>:C

abrokenfishbowl:

villa-kulla:

Reporter: I have a question to Robert and to Scarlett. Firstly to Robert, throughout Iron Man 1 and 2, Tony Stark started off as a very egotistical character but learns how to fight as a team. And so how did you approach this role, bearing in mind that kind of maturity as a human being when it comes to the Tony Stark character, and did you learn anything throughout the three movies that you made?

And to Scarlett, to get into shape for Black Widow did you have anything special to do in terms of the diet, like did you have to eat any specific food, or that sort of thing?

Scarlett: How come you get the really interesting existential question, and I get the like, “rabbit food” question?


The respect given to you if you’re a man in the entertainment business, and the respect given to you if you’re a woman in the entertainment business: all perfectly summed up in one idiotically thought out line of questioning.

fuck, that is the only thing they can think to ask her

>:C

Sunday, May 13, 2012
[F]or the first several years the SAT was offered, males scored higher than females on the Math section but females achieved higher scores on the Verbal section. ETS policy-makers determined that the Verbal test needed to be “balanced” more in favor of males, and added questions pertaining to politics, business and sports to the Verbal portion. Since that time, males have outscored females on both the Math and Verbal sections. Dwyer notes that no similar effort has been made to “balance” the Math section, and concludes that, “It could be done, but it has not been, and I believe that probably an unconscious form of sexism underlies this pattern. When females show the superior performance, ‘balancing’ is required; when males show the superior performance, no adjustments are necessary.”

“Gender Bias in College Admissions Tests”, FairTest.org. (via vaginawoolf)

We were told our English Lang GCSEs were often about sport or politics because boys often underperformed in that exam. I can’t even fathom the number of things wrong with this kind of thinking.

(via benedictatorship)

(Source: fairtest.org)

Sunday, May 6, 2012
My point is that feminists are not biological determinists. Feminists are the least likely people to say ‘all men are bastards’. Some of them might say ‘many men behave like bastards’. But they don’t imply that such behaviour is acceptable because its genetic or ‘natural’ for men to behave that way, like those arguments defending rapists which imply that men are really all just stupid cavemen who can’t be blamed when they rape because, hey, men just can’t help it when they see someone in a mini skirt. Feminists don’t write books about how men are genetically incapable of picking up an iron. Feminists don’t write books about how men are from another planet, one where men have to be left ‘in their cave’ because they just don’t have proper emotions like women do. That’s because actually, feminists think men should be treated as fully functional human beings with brains and morals who should be held responsible for the choices they make.

‘Feminists are Sexist’ - Features - The F-Word

(via verycunninglinguist)

Saturday, May 5, 2012

We agree v. much with the gif in the middle and we love Robin…

Tuesday, February 28, 2012

If Male Superhero Costumes were Designed Like Female Superhero Costumes

 daruncic:

eschergirls:

fernacular:

Welcome to: If Male Superhero Costumes were Designed Like Female Superhero Costumes!

Aaaaa I dunno. I got tired of guys having no idea why girls find female superhero’s costumes kinda sexist, so I, um, made this?

My main goals were: 1) Make it so the first thing you think of when you look at them is sex, whether you want to or not. 2) make it so that any male human who looks at this feels really uncomfortable. 3) make it funny, because, well, it’s kinda hilarious really.

Not trying to start a war here, just wanted to poke a bit of fun.

So, here you go menfolk, welcome to being a girl who likes comics.

Many many many people have messaged me about this post, so I better say something about it!  This is absolutely amazing and completely true.  I especially love the attention to detail, like how Captain America’s foot is up his butt.   I can think of at least a few covers on Escher Girls that has that issue, and it’s usually not one people immediately notice, so, nice job! :D  And the whole thing is totally amazing and really highlights the double standard.  As I keep saying to “but men are objectified too!”, yes, as power fantasies, not as sexual fantasies.

The expression on the guy spiderman is carrying = priceless.